Area of Expertise: Brand Design

Nexa

Nexa’s design strategy was developed step by step based on the watch model (link). We found that although “customer care” is a general characteristic of the country’s construction industry, including Nexa, Nexa’s distinguishing feature compared to other market players was its “modernity” and prominence of the “architectural” element. Nexa’s rebranding was focused on the key …

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Farabi

The new identity of the Farabi family makes this agency more modern, bold and world-class. The concept of the new logo of this brand was conceptualized in the atmosphere of global financial markets and the personality of Farabi – one of the greatest Iranian philosophers and scientists. Read More > The challenge we faced in …

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Alibaba

Alibaba was a traditional travel agency in Qaitariya, Tehran, which wanted to become a major player in Iran’s online tourism industry. Our strategic action in logo design was to design an adventurous, energetic and exciting face while creating a clear distinction with the Chinese Alibaba and other associations. The details of the face were conceptualized …

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Tehran Bourse

“Tehran Bourse Branding Project, which was previously known as Tehran Stock Exchange Company.” “The brand redesign strategies of this company have been formulated and its visual identity structure has been completed with the aim of visual coherence of this collection. Being Iranian is the most important component of the new visual identity of Tehran Stock …

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Ayandeh Bank

The rebranding project of Ayndeh Bank started when the bank wanted to change its identity from a regular private bank to a bank for special customers in order to strengthen its position in the market. However, the lack of eye-catching and distinctive features in the design and brand personality was a serious obstacle to the …

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Mofid Brokerage

“In redesigning a useful visual identity, we pursued two goals. First, reflecting the unique and useful approach and position in accordance with the global realities of the capital market. and second, unifying the visual identity and developing it across all touch points. Our assessment indicated that Mofid Brokerage is the leader of the capital market …

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Rightel

Raitel Communication Services Company is the third nationwide mobile phone operator in Iran that provides SIM cards of the third and fourth generation mobile network. Rightel executives sought to create an identity that would be recognized as a different brand in the mobile operator market while showing the modern nature of the company and its …

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