Area of Expertise: Brand Strategy

Mbrows

Mbrowz was created in America with a focus on eyebrow shaping and services. The brand name was also chosen based on its specialized field of activity. The most obvious feature of Mbrowz was the specialization and high quality of its products, which places it in the category of premium brands. We had to build a …

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Saramed Bazar

Sarmad Bazar Company is one of the capital market players that provides portfolio management and investment services to various audiences. This company previously entered the market with a focus on business markets (B2B) and served corporate and large customers, but with business strategies based on the development of activities, it was decided to enter the …

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Top Meal

“Catering in Vancouver, Canada; which tries to prepare healthy foods and never uses allergenic foods. TOP MEAL embraces values that are very important in Canada.” “Fewer restaurants in Vancouver have used the color green; That’s why when a manager sees a letter or a catalog of this brand once, he will remember it for the …

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Maple

“A startup with a bold idea; This application is designed to connect Canadians together. “Maple is the red leaf of the Canadian flag.” “Focus, focus and focus; This is an important way of branding. Focusing on the idea, focusing on the audience of a country and focusing on the color red. Maple’s three major focuses.” …

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Sina Insurance

“Sina Insurance started a multifaceted transformation program with the participation of Vand to become a bold, reputable and customer-oriented insurance brand with ambitious goals in the country’s insurance industry. This project was carried out in collaboration with Rob Janoff – the designer of Apple’s logo and an international colleague of the VAND team – and …

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Nexa

Nexa’s design strategy was developed step by step based on the watch model (link). We found that although “customer care” is a general characteristic of the country’s construction industry, including Nexa, Nexa’s distinguishing feature compared to other market players was its “modernity” and prominence of the “architectural” element. Nexa’s rebranding was focused on the key …

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Exeer

“The Elixir brand idea was formed around the production of healthy and modern drinks based on plant extracts and Canadian maple tree sap. We had to build a brand that emphasizes being healthy and modern. At the same time, by answering the first question, it should be such a reliable brand that it can easily …

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Tehran Bourse

“Tehran Bourse Branding Project, which was previously known as Tehran Stock Exchange Company.” “The brand redesign strategies of this company have been formulated and its visual identity structure has been completed with the aim of visual coherence of this collection. Being Iranian is the most important component of the new visual identity of Tehran Stock …

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Mofid Brokerage

“In redesigning a useful visual identity, we pursued two goals. First, reflecting the unique and useful approach and position in accordance with the global realities of the capital market. and second, unifying the visual identity and developing it across all touch points. Our assessment indicated that Mofid Brokerage is the leader of the capital market …

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