The Branding Goal

Changing Mindset of Society

 

 

Sarmayeh Bank started to a rebrand project because

of late turbulence that they experienced. This is the

second project we have a collaboration with Rob Janoff. 

 

 

WHAT WE DID FOR THIS PROJECT

  • Brand Awareness Measurement
  • Benchmarking of The World’s Top 20 Banks
  • Net Promoter Score Measurement
  • Focus Groups with Managers
  • Focus Groups with Loyal Costumers
  • Focus Groups with Costumers
  • Market Analysis
  • Brand Audience
  • Brand Position
  • Brand Values
  • Brand Promis
  • Brand Personality

 

 

 

 

Related Projects