Capanna

The Leaning Tower of Piza is an important part of Italy’s identity, but it has been depicted in a thousand different ways. But since the interior architecture of this restaurant was minimalist, we also designed the Leaning Tower of Piza.

In order for this restaurant to be the most memorable in the mind of the audience, we kept all the focus of the image identity of the brand on the same minimalist sign of the Leaning Tower of Piza.

However, the idea of the minimalist Leaning Tower of Pisa was developed in different ways in the visual identity of this Italian restaurant, and the “Capanna Restaurant Branding” project succeeded in receiving the International Design Awards 2017 in Chicago.