Farabi

The new identity of the Farabi family makes this agency more modern, bold and world-class. The concept of the new logo of this brand was conceptualized in the atmosphere of global financial markets and the personality of Farabi – one of the greatest Iranian philosophers and scientists.

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The challenge we faced in the design of Nishan Farabi was to get a young image of the character of Abu Nasr Farabi. Farabi Brokerage was one of the bold and progressive leaders of the capital market, and an old face of Farabi should not have been designed for its logo. Our solution to this challenge was to make multiple designs of Farabi’s face at different ages and vote on them to see which one represents a 36-35-year-old Farabi face. The 21st century re-creation of Farabi, while preserving the wisdom and thoughtfulness of this historical figure, turned Farabi brokerage into an up-to-date wise man of the Iranian capital market.

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Our strategy in order to integrate Farabi’s image identity was to use green color. Green color has a positive meaning in the capital market and indicates the growth of stock market indices. Our strategies made Farabi the strategic green color of the capital market, and no one could use this color in the capital market. With this color, Farabi gained a strong solution to distinguish itself from other competitors since entering new areas of development, which is still valid today. Also, the bold use of the human face in the Farabi logo strengthened the recognition, differentiation and recall factors of the Farabi brand.

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