Maroon Films is a startup for broadcasting and introducing independent Iranian films to international platforms. Especially those movies that narrate the lives and concerns of women. We had to design the logo in a way to show that Maroon Films is different from the purely business and commercial companies in the film distribution industry. Therefore, Maroon Films needed a strategic identity that has a strong artistic aspect while being international.
Focusing on the “economy of attention” in designs, we prioritized the attention of the audience over the aesthetic aspects of the logo. The logo design was inspired by the similarity of W and M, the initial letters of the three main concepts of the brand, namely Maroon /Movie/ Women. By rotating the letter M by 90 degrees, we made a simple logo that was not at all similar to stylish and beautiful logos. According to Wendt, this aesthetic ugliness helped give the company and its identity an artistic vibe.
Touraj Sabrivand, the design strategist of the Vand team, was praised with the Maroon Films logo in the selection list of the research book “One Hundred Years of Graphics in Tehran”. This book is an introduction to the hundred faces of graphic design in Tehran, along with one of their prominent works, which was published in 1400.