Mbrowz was created in America with a focus on eyebrow shaping and services. The brand name was also chosen based on its specialized field of activity. The most obvious feature of Mbrowz was the specialization and high quality of its products, which places it in the category of premium brands. We had to build a brand that would represent these characteristics in the best possible way.
Based on the studies and survey of the premium cosmetics market in America and the drawing of the audience’s perception map of this industry and its players, the Mbrowz branding path was determined; Minimal and modern brand. Visual identity, product packaging, interior design of the store and service center were also developed based on this.