Graph is a knowledge-based company in the field of information and communication security, which was established in 2014. The initial core of Graf consisted of a number of elite young people who, after 4 years of official activity in the form of a company called “Hosin System Noor Data Analytics”, decided on branding. Because the managers of this brand wanted, in addition to the current large government customers, large private companies and Semi-private also get to know the capacities and services of Graph and become a customer in the next step.
It was necessary to convey a specific message through branding: That Graph company is an up-to-date company made up of elite people in the field of network and information and communication security. Vand’s strategists designed two characters for the graph to convey this message. In this way, inspired by Acker’s personality models, in order to create the most distinction with other industry players, Graph must have a Sincere personality that is visible in all contact points. The secondary character of the brand was also determined according to the needs of the brand’s position, the character of Competent.
According to the strategy document, it was necessary to align the verbal identity with the new brand architecture; So the name of the brand was changed to Graph, which was suitable for the activity environment, the type of audience, the current and future services and products of this brand. In the visual identity department, all brand contact points, including logos, color codes, fonts, office papers and documents, etc., were designed, and the guidelines and instructions related to each were provided to the company managers.