Ladder Team

Description of the problem

Ladder Team is an art-educational institution that has defined its activities for the teenage age group. The trainers and lecturers of this institution are selected from different countries and students from all over the world have the opportunity to participate in Ladder Team projects. At the beginning of their work, this institution came to Vand International Company to be with them in all stages of building a new brand, from naming to formulating a verbal and visual identity, etc. Ladder Team’s activities and all their work-educational spaces are completely artistic. Theater and performance, music, street art are among the things that this collection does. The high importance of teamwork and cooperation for this team has somehow become the teaching method of the Ladder Team. Therefore, a verbal and visual identity of this institution should be created in a way to represent such an atmosphere. An identity that both shows the importance of a working group in the education of teenagers and represents the artistic atmosphere of Ladder Team.

Challenges and solutions

The solution that was chosen at Wend International Company was to use the ladder symbol for the company’s logo, on the condition that one of its steps is removed. This strategic strategy in creating the visual identity of Ladder Team was supposed to convey the message to the audience that all members of the group are important and if one of these members is removed, the nature of the ladder will be disrupted. In other words, all rungs are important for a ladder to be a ladder.

Usual methods were not used for logo design. Rather, Vand’s team built a ladder with the desired features of the project and it was photographed. In the process of combining the verbal identity with the visual identity, the name Ladder Team was chosen for this art-educational institution. To have both the ladder and to be an emphasis on team work. For identity coherence as much as possible, the phrase All members was suggested as the tagline of Ladder Team.

Results and effects

Ladder Team Institute was able to find a distinct identity by using black color and the visual element of the ladder, which emphasizes the work group and the effect of the lack of a member on the inefficiency of any work. In various events and projects, Ladder Team used the physical symbol of the three-meter black ladder, which was made by the Wend team and provided to the group. Feedback from audiences in different countries shows that Ladder Team’s identity message is easily received by brand audiences.

Ladder Team colleagues:

Roksana Mehrafzon – Founder

Team members:

Touraj Saberivand – Design Strategist

Project completion time: 1395