Canadian startup branding at the balance point of beauty and efficiency


“A startup with a bold idea; This application is designed to connect Canadians together. “Maple is the red leaf of the Canadian flag.”

“Focus, focus and focus; This is an important way of branding. Focusing on the idea, focusing on the audience of a country and focusing on the color red. Maple’s three major focuses.”

“But finding the color red in the design of the application was one of the most difficult challenges of this project. A design that, after several stages of changes in details and generalities, finally reached the balance point of beauty and efficiency.”