The World Brand Design Society Award (WBDS) is the name of the competition organized by the association of the same name; A prestigious and well-known award for the brand and design community, which aims to expose different parts of the branding industry and introduce the best design projects in the world. The World Brand Design Society (WBDS), a non-profit organization, established the award 14 years ago to discover, raise awareness and encourage the excellence of creative commercial brands worldwide. This competition and its awards are independent and valid, and its governing approach is to help find the best student designs and creative youth. In fact, this event wants to tell the importance of commercial designs and its role in the world economy and society and to honor its activists and talents. Global Brand Design Association states in its mission statement that they are committed to enriching creative businesses, educational institutions and individual creative lives, and they do this by forming a supportive community in the field of design. WBDS community leaders claim that with their inclusive program, they hope to empower new talents and give them the opportunity to be recognized, and on the other hand, create a better future for them and beyond that for the world.
The World Brand Design Society Awards is an annual event hosted by the City of London where awards are presented to winners in four different competitive categories. These sections include: design agencies and design studios, interior design, creative design for creative producers and freelance teams, and student design. The most prominent thing about the WBDS competition is that creative students and young designers find it a popular place and an ideal opportunity to showcase their creative ideas and receive financial and academic support. Also, this event highlights the products of design agencies and institutions from all over the world and is a great opportunity for new talents and freelance design teams of up to 4 people to step into the big branding industry.