“The Elixir brand idea was formed around the production of healthy and modern drinks based on plant extracts and Canadian maple tree sap. We had to build a brand that emphasizes being healthy and modern. At the same time, by answering the first question, it should be such a reliable brand that it can easily pass the fundraising stage.”
“Studies showed us that although herbal extracts are recognized as healthy and traditional drinks in most parts of the world, there is no such recognition in Canada and the United States, and they will be recognized as a new product by the audience.”
“Our approach in this project:
- Compilation of a strategic brand message with a focus on health.
- “The design of the image identity of the brand with a focus on modernity, which does not contradict the strategic message of the brand.”