Nexa’s design strategy was developed step by step based on the watch model (link). We found that although “customer care” is a general characteristic of the country’s construction industry, including Nexa, Nexa’s distinguishing feature compared to other market players was its “modernity” and prominence of the “architectural” element. Nexa’s rebranding was focused on the key …
The new identity of the Farabi family makes this agency more modern, bold and world-class. The concept of the new logo of this brand was conceptualized in the atmosphere of global financial markets and the personality of Farabi – one of the greatest Iranian philosophers and scientists. Read More > The challenge we faced in …
Alibaba was a traditional travel agency in Qaitariya, Tehran, which wanted to become a major player in Iran’s online tourism industry. Our strategic action in logo design was to design an adventurous, energetic and exciting face while creating a clear distinction with the Chinese Alibaba and other associations. The details of the face were conceptualized …
“The Elixir brand idea was formed around the production of healthy and modern drinks based on plant extracts and Canadian maple tree sap. We had to build a brand that emphasizes being healthy and modern. At the same time, by answering the first question, it should be such a reliable brand that it can easily …
“Tehran Bourse Branding Project, which was previously known as Tehran Stock Exchange Company.” “The brand redesign strategies of this company have been formulated and its visual identity structure has been completed with the aim of visual coherence of this collection. Being Iranian is the most important component of the new visual identity of Tehran Stock …
Nobitex is the largest digital currency exchange in Iran. This new and growing business, which is known as the leader of the country’s cryptocurrency market, found it necessary to redesign the brand in the course of developing the market and its activities. The vision of this brand was to distance itself from the novice and startup character and represent its maturity in line with the position of the market leader. The design strategy designed for Nobitex was to find the maturity and superior position of this brand in the cryptocurrency ecosystem and its activists. The Nobitex branding project includes the design of verbal, visual and content identities. In this project, Nobitex’s brand and design strategies were compiled, which includes identifying and understanding the company’s audience and needs, analyzing and evaluating the personality and strategic message, brand architecture, etc. This project, which started in Azar 1400, is going through the final stages of visual identity design and will be unveiled soon.
The rebranding project of Ayndeh Bank started when the bank wanted to change its identity from a regular private bank to a bank for special customers in order to strengthen its position in the market. However, the lack of eye-catching and distinctive features in the design and brand personality was a serious obstacle to the …
“In redesigning a useful visual identity, we pursued two goals. First, reflecting the unique and useful approach and position in accordance with the global realities of the capital market. and second, unifying the visual identity and developing it across all touch points. Our assessment indicated that Mofid Brokerage is the leader of the capital market …
Raitel Communication Services Company is the third nationwide mobile phone operator in Iran that provides SIM cards of the third and fourth generation mobile network. Rightel executives sought to create an identity that would be recognized as a different brand in the mobile operator market while showing the modern nature of the company and its …
